Being an owner of a skincare company has its challenges, many would be an under statement.
However most people want to buy a known brand (though most are not brand loyal-many people I meet are using samples in their daily skincare routine) which when you are trying to build up with no investment.
Is very complicated but this is what makes me laugh as an owner in most conversations I have with customers and companies, how ill informed they really are and how they persuade themselves with studies funded by sometimes (a big corporation) not naming names.
Potential customers come up with a company, state its ethical and say they use organic ingredients (though to be classed organic in the UK it has to only have 2% organic content so what about the other 98%).
Don’t buy products tested on animals and it works for them, where on the face especially which is a good indicator for general health suggests otherwise.
As a company I actually don’t see the reason to test on an animals anyway when its for human skin ailments needs or using so many preservatives-most companies use at least 6.
Organic ingredients is standard for any company if you want decent quality products (and if you are huge you buy these in bulk) and ethics well I think most people don’t even understand that term bit like Fairtrade-sounds great but has been mediated with a load of horse doo-doo.
So this blog post is going to show some links and may shock you with some real truths.
First of all one of the biggest companies in the world co-owned by Nestlé (27th largest company in the world and growing) own many cosmetic companies.
L’Oreal reputation is iffy, it has been to animal rights people a battle worth pursuing, proof of animal testing paid for (they aren’t the only ones) however alot of their companies sell millions of skincare products claim don’t test on animals and other ethical standards they uphold.
They own many skincare companies and one of the biggest they own has a turnover of a billion per year, and their history was honourable at one time for purity, ethical trading and so on.
But if you took a product of theirs nowadays and checked the ingredients you would be shocked-the ethics have been very misplaced and the products well I will break one down for you on their PURITY. This is there best selling product.
Here are some ingredients in one product a customer once told me was very pure (I did try not to laugh).
Aqua (Water) (Solvent/Diluent), Glycine soja (Soybean Oil) (Emollient/Skin Conditioner), Theobroma cacao (Cocoa Butter) (Emollient), Butyrospermum parkii (Shea Butter) (Emollient), Glycerin (Humectant), Cyclomethicone (Emollient), Glyceryl Stearate (Emulsifier), PEG-100 Stearate (Surfactant), Cetearyl Alcohol (Emulsifier), Lanolin Alcohol (Stabiliser/Emollient), Phenoxyethanol (Preservative), Parfum (Fragrance), Methylparaben (Preservative), Propylparaben (Preservative), Xanthan Gum (Viscosity Modifier), Benzyl Alcohol (Preservative), Disodium EDTA (Chelating Agent), Sodium Hydroxide (pH Adjuster), Cinnamyl Alcohol (Fragrance Ingredient), Limonene (Fragrance Ingredient), Caramel (Colour), CI 19140 (Colour).
Now the biggest ingredient here is always the first in any skincare product in this case WATER (this ingredient the head of Nestle wants to privatise drinking water worldwide) which has been treated to become a Solvent.
Water is a main ingredient in cleansers and toners but a body butter?
The product has a butter it claims to be as its main ingredient, in this product that’s the third ingredient, plus when you try the product it is very overpowering of that smell showing it has been treated-far removed from pure, as unrefined cocoa cutter used in our products is very subtle, only when you overheat it the smell becomes more potent and to keep that over powering smell you must add alcohol or preservatives.
Thus ingredients may have come from organic source at one time and is community trade (not fair-trade) but the end product is NOT AT ALL organic, its been treated to an inch of its life, manufactured in the 1000’s, stored in warehouses and in fact its shelf-life is always debatable.
As a product this will literally do one thing, it will layer the skin with a creamy texture, smell nice ( optimum in my opinion but..) and thats it…Yep thats it no help for your skin.
No real benefits due to its treatment process and if you react to colourings, preservatives take your pick from the list.
In honesty you could get raw unrefined cocoa butter mash in your hands with tap water and it would be better for you.
Soya bean oil is also used which again if your intolerant not great plus has links to over-production of estrogens
Plus I have highlighted an ingredient which shows an issue I have with people claiming The Body Shop products are natural, Parabens two of them.
Firstly they claim on most search engines on the internet that parabens go into the blood stream and affect the body and lead to cancer (breast cancer they found high levels of it in tissue)
What the real truth is…
Methylparaben (Preservative) here is how it can potentially affects human health more related to a mans sperm count actually-over-production of estrogen -many people are starting to claim they have no effect or minimum amount yet again it can’t be proved long term and that’s the worry hence why it is not an ingredient I use, all the ingredients we use have over 20-50 years minimum worth of proof of benefit.
Here is a pdf to read on effect of parabens (which they still claim needs further study into)
Now I will continue this post in the meantime in more depth regarding ingredients in this product only, stay tuned and will discuss other products by L’Oreal companies
Disclaimer: I am not bashing L’Oreal just providing your some actual truths to make your own choice and through hours and years of research I want to help you all to make a rounded choice.